Insadong Shopping Guide – Shops Worth Visiting, Street Vendors, Mall

Insadong Shopping Guide – Shops Worth Visiting, Street Vendors, Mall

Insadong is a good place to buy souvenirs because there are many traditional craft shops. In particular, there are many ceramic and metal craft shops run by traditional craft shops and artists over 30 years old.

Shops Worth Visiting

In addition to the following shops, you will also find a variety of craft shops run by talented artists.

Korea Engraver’s House (A)

한국서각사  • 10:30 – 20:00 • 52 Insadong-gil Jongno-gu, Seoul 

It is a shop selling rubbed products and opened in 1972. The owner of this shop is a specialist who has participated in the restoration of many cultural properties and has reproduced more than 150 cultural works using Korean traditional rubbing technique.

Insadong shop 2

Sales products are made as follows.
– First, rub the original with Korean paper.
– Then, the wooden board is made using the Korean paper.
– Finally, rub the wooden board with Korean paper.

And this shop has copies of various cultural properties including the ‘map of Seoul’ treasure No. 853 made in 1834. The prices are generally about 30,000 ~ 100,000 won depending on the size.

Insadong shop 3

Talbang (B)

탈방 • 10:30 – 19:00 • 48 Insadong-gil Jongno-gu, Seoul

Tal Bang is a Korean traditional mask shop opened in 1982.  In particular, the shopkeeper reproduces the original hahoe mask well in accordance with traditional methods of production, and his signature is also on the back of each mask.

Insadong Talbang 1

Each of the masks in the photo below is about 200,000 won, and you can watch the video showing the production process on the homepage.

Insadong Talbang 2

Jangjibang (C)

장지방  •  81 Gyeonji-dong, Jongno-gu, Seoul

Jangjibang is a traditional workshop making Korean traditional paper (Korean paper) over 4 generations.This workshop follows the traditional method of manufacturing, and the third master is designated as the Intangible Cultural Property of Korea.

Insadong Jangjibang 1

You can use Hanji for various purposes such as printing or drawing. In particular, the traditional Hanji process takes several steps, so it takes a long time to make, but it is excellent enough to be preserved for over 1000 years. The price of Hanji depends on size, thickness and quality. In the case of the picture below, it is about 20,000 ~ 40,000 won.

Insadong Jangjibang 2

Kukje Embroidery (D)

국제자수원 • 197-28 Gwanhun-dongJongno-gu, Seoul

Kukje Embroidery is a company opened in 1979 by a master in this field and operates three stores and an embroidery academy in Insadong. Each store has a variety of embroidered products ranging from accessories to furnishings, and the Korean government has provided the company’s embroidery products several times as gifts for foreign VIPs.

Insadong Kukje Embroidery 1
Insadong Kukje Embroidery 2

Viin Collection (E)

10:00 – 19:00 (Closed on Sun) • 39 Insadong-gil Jongno-gu, Seoul 

The Viin collection is a Korean traditional embroidery craft workshop, opened in 2002. It is one of the well-known stores in the field and sells a variety of embroidery products including duvets, lap blankets, pillows, scarfs, cushions and more. There is an atelier and a gallery in Seochon.

Insadong vin shop 1

Napcheong Bronzeware (F)

납청놋전 • 10:30 – 19:30 (Weekdays) • 192-13 Gwanhun-dong Jongno-gu, Seoul

Bangjja-Yugi refers to brass products made with a hammer, and the excellence of Korean products is well known.  Napcheong Bronzeware is a traditional workshop for making Bangjja-Yugi, and the owner is a master designated as a Korean intangible cultural heritage.

Insadong Napcheong Bronzeware 1

Because Bangjja-Yugi is beautiful in color, has no toxicity, and has a germicidal effect, it was widely used in the vessels and spoons of royal families and nobles in the Joseon Dynasty. It is still one of the high-end living goods for newlyweds.

Insadong Napcheong Bronzeware 2

Myung Sin Dang Brush Store (G)

명신당필방  •  09:00 – 20:00 • 18 Gwanhun-dong, Jongno-gu, Seoul

Myung Sin Dang is an old engraving seal specialty shop that opened in 1932. When President Obama visited Korea in 2012, the Korean government gave him the engraving seal of the shop as a gift. 

Insadong Myung Sin Dang 1

The price depends on the material and varies from tens of thousands won to several million won.

Insadong Myung Sin Dang 2

Where to buy souvenirs?

There are many shops and street vendors selling souvenirs and accessories in Insadong Street. For souvenirs, prices usually range from 1,000 won to 10,000 won.

But if you want a better quality and authentic souvenir made by an artist, the following stores are suitable.

National Souvenir Center (H)

한국관광명품점  •  10:00 – 21:30 • 14 Insadong 5-gil, Gwanhun-dongJongno-gu, Seoul •

It is an official souvenir shop operated by the Korea Tourism Association. It mainly sells craftworks that have been awarded in the Korea Tourism Souvenir Competition.

national souvenir center 1

In other words, you can purchase traditional souvenirs from officially recognized artists here. In particular, there is a growing interest in practical and affordable souvenirs in recent years, so there are quite a few crafts under 10,000 won.

national souvenir center 2

The picture below is “Embroidery pattern glasses wiping cloth” received the grand prize of 2017, and you can buy it at 6,000 won in this store.

national souvenir center 3

Ssamziegil Mall (I)

쌈지길  •  10:30-20:30 • 44 Insadong-gil Jongno-gu, Seoul

The largest shopping mall in Insadong, there are about 50 accessories, crafts and souvenir shops. You can walk from the first floor to the fourth floor along the spiral path.

Insadong Ssamziegil


Insadong map 1

Near Insadong, there are many other tourist attractions such as Jogyesa Temple, Unhyeongung and Ikseon-dong. See the ‘~ Course 2-1 and ‘~ Course 2-2 posts.

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